For the past few decades, schools have been developing different drug prevention system. Such programs that have been introduced that are more common are D.A.R.E and N.O.P.E within the American school system. One drug prevention program that is not widely known but should be is the Keepin’ it R.E.A.L program. The Keepin’ it R.E.A.L campaign was a drug prevention program that was meant for a younger audience such as middle school children. This program through different research and studies has proven to be a successful program about drug prevention but is not publicly known within the school systems in the United States nationwide. This essay will breakdown the different components of this health campaign through the theory behind its message, …show more content…
The first component that will be looked at in this health campaign is the theory behind Keepin’ it R.E.A.L. It is important for any health campaign to have an idea or theory to structure the health campaign on. This campaign was molded around the communication theory about narratives. The narrative theory is when talking is being organized around a specific experience whether it being significant or consequential, with the characters in the interaction engaging in some type of action, within a certain realm of context, with a beginning and an ending, and an importance for the narrator and the engaging audience. Narratives can be used as either first or third person and can be fictional or non-fictional depending on the setting of the narrative. First person narratives, however, can be the most effective way to help the efforts in a health campaign because it helps provide a connection to the narrator and the audience. This campaign, according to an article by Mary L. Harthun, Patricia A, Dustman, Leslie J. Reeves & Flavio E Marsiglia (2009), used the narrative theory as “primary theoretical anchor of the adaptation because developmental and social levels of 10 and 11 year olds posed a different set …show more content…
The message that this campaign is trying to imply to its audience is resisting drugs and that drugs are not cool or good for one’s health. The idea the prevention is vital within the drug resistance movement. The message is used to help develop the message strategy for the campaign. The strategy of the campaign is to implicate the message through the R.E.A.L acronym. R is for refuse which helps the students build the confidence to say NO to offered drugs, E means for the student to explain why they chose not to take or do drugs, A describes how students can learn to avoid being put in dangerous situations with drugs involved, and L talks about how students can leave the scene and not feel the pressure to stay. This strategy within this campaign is very clear and to the point well enough for children of a young age with a smaller attention span. There is one weakness to the type of message strategy for this health campaign. Depending on where the course is taught within different school systems in the United States, there are different versions that emphasize vary resistance exercises and geographical cultural influences. This is a potential problem because the message that is trying to come across through the message strategy is altered away from what the message actual means to how it can be construed to fit a specific culture or geographical interest such as
Thank you for the privilege of meeting with you, Senator Markey and Jason Allen. We, as well as Elks National President Michael Zellen and Elks Past National President Paul Helsel, appreciated the opportunity to share with you the Elks’ drug prevention awareness work. Drug use prevention has been at the heart of the Elks’ mission for over 30 years. Each year we reach nearly every school and community across the nation through drug prevention rallies, public service announcements and the distribution of millions of anti-drug brochures annually. All of this available at no cost to schools, kids or parents.
In the nineteen-forties there was a terrible war raging on, with many dead, and others wounded. Little did America know, there was another war, a silent war, a war of opportunities and understanding. During the war years, morale was low and Americans were afraid to go to war, however; the Double V campaign encouraged Americans to fight for democracy and victory abroad and at home. Unfortunately, it didn 't include all Americans. African-Americans had been fighting for their own freedom for many years, but now, they wanted to fight for their country and were denied,“For surely those who perpetrate these ugly prejudices here are seeking to destroy our democratic form of government just as surely as the Axis forces.”
As the camera zoomed in onto a sad little girl after the loss of her sister, I realized that the documentary, Burzynski: Cancer is Serious Business would be a difficult film to watch. Movies that depict dying children are often full of drama and heartache and this was no different. I was appalled at the treatment of these poor innocent patients and their families, and the movie had just begun. As I continued to watch the movie; however, my opinion changed from outrage that the United States Food and Drug Administration (FDA) would be so corrupt and unjust, to realizing that maybe the movie was playing with my emotions. Although effective in using good rhetorical strategies, the viewer must separate emotion and drama from lack of evidence and
In utilizing the instructional strategy, based on the social cognitive theory - lecture, quiz, games, and brain storming, the function shifts to an instructor, teacher, manager, and administrator. The function also shifts to a consultant or resource person to all the other members of the team – the Dietitian/Nutritionist, the Licensed Vocational Nurse, and the Fitness Instructor. The role also involves acting as a communicator, reporter, and advocate for health to the community. In conclusion, the roles are much more and encompasses a wider range, as the health education specialist wears many hats in the bid to reduce incidence of childhood obesity and adult onset of type II diabetes in Vista
The national initiative stimulates disease prevention and health promotion by creating goals and objectives once they obtain these goals they coordinate them with the preventative health service as well as educational activities in order to help support the public to improve their overall health. • How does it influence health? Healthy People 2020 aims to improve major health issues in many individuals.
Drug use impacts perception, a skill adolescent brains are actively trying to cultivate, and can fracture developing neural pathways. Additionally, as our brains are becoming hardwired during adolescence, the pathways being reinforced are the ones that stick. If those pathways include addiction, the impact may lead to life-long challenges. As the epidemic of teen non-medical prescription use and abuse increases, we as a nation need to consider solutions that will insure that our children have a future, redoubling our efforts to modernize strategies that will confront the public health problems we are facing pertaining to our youth. Specific strategies that address the facets of teen life such as peer pressure, decision making, and academic progress, how they spend their free time and choosing friends.
Another target for this can be the younger generation due to the fact of peer pressure relations. As kids who are still trying to develop the whole notion of fitting in, it is a job that we must educate them first on the consequences if they were to make wrong decisions. To debunk the stereotypes, “Peer counseling program are also present in some schools. In these programs, students talk about mutual problems and receive support and perhaps learn coping skills from peers who have been trained in this intervention activity to not use drugs” (McKenzie 2012). Without maximizing the efforts of our younger kids who are prone to use more substances, commit crimes, develop mental illnesses, we need to start at a base where we are able to talk with them rather than tell them x, y,
Susie Speeker attended Oliver Wendell Holmes High School, located town of South Bay. The community of South Bay sponsored a community-wide health fair which was held in a city park. Susie’s High School had a booth at the event. The school administration and teachers advocated students to attend the event and as a volunteer participation they will receive an “extra credit”. One of the themes at the event was toxic effects of drug use.
Sheff uses anecdotes and emotional appeal in order to give a new point of view on addiction. Similarly, Caitlin Alifirenka, Martin Ganda, and Liz Welch use emotional appeal and contrast of perspective in I Will Always Write Back to convey the message that standard of living should not limit a person’s capabilities. While the purposes of the two are vastly diverse, similar rhetorical strategies still assisted the memoirs in conveying their respective
I strongly value my health and believe that health is our greatest form of wealth. When one lives a healthy lifestyle, it means more opportunities to explore the world, build families, achieving anything the heart desires and conquering personal goals. The behavior change philosophy fits my personal philosophy of health education the most because it involves goal setting, behavioral contracts and self-monitoring to help foster the modification of an unhealthy habit. The behavior change philosophy is very important because change is a process, not an event. Self-efficacy and motivation are key factors in successful behavior changes.
When dealing with a specific method, there always has to be a clear theory that goes along with it. The Health Belief Model is the most used theory for health education and health promotion (Hayden, 2014). Hence is why we chose this theory to based off our program on. The concept focused mostly on the theory that health behavior is determined by personal beliefs or perceptions of a certain disease. Currently, there are seven constructs that are used in this model: Perceived Susceptibility, Perceived Severity, Perceived Benefits, Perceived Barriers, Cues to Action, Self Efficacy and Time Frame.
School safety is a very controversial topic in the U.S. There are many cases of people questioning the safety of schools. Recent school shootings raised concerns over school safety. While this has received a lot of attention, other things such as drugs, ara problem in schools. Even teachers have spoken out about the lack of safety of their schools.
As most people know, drug can easily make people addicted. Conventional drugs such as opium, heroin, methamphetamine (ice), morphine, marijuana, cocaine can all classify as narcotic drugs and psychotropic drugs. Drug has been a severe problem for decades. The U.S government attaches great importance to this issue. However, there are just an increasing number of people calling for legalizing drugs.
I chose to use the Health Belief Model, borrowed from the behavioral sciences, which explain the health behavior of the individuals. According to Rosenstock (1988), Health Belief Model contains six constructs: 1) perceived susceptibility, 2) perceived severity, 3) perceived benefits, 4) perceived barriers, 5) cues to action, and 6) self-efficacy. Rosenstock, Strecher, and Becker (1994) describe perceived susceptibility as whether or not a person regards themselves as being susceptible to an illness or being harmed due to becoming or not becoming involved in a behavior. Perceived susceptibility motivates individuals to be vaccinated for flu and to use sunscreen to prevent skin cancer. Perceived severity is the personal belief of an individual about the
Talking to kids about drugs can be difficult. Having to explain why drugs are bad for them and why they should not consume them can be hard. I have seen from my own experience kids from ages seven through twelve seeing people on drugs. They have seen them in public spaces. For example, my eight and twelve year old nieces and I went to 7-eleven to buy some chips, then we noticed a lady screaming and walking back and forth outside of 7-eleven.