Executive Summary: Is Direct Mail A Dinosaur?

Synthesis Essay The United States Postal Office has been delivering mail since 1691 but with technology advancing many are questioning whether or not the USPS should cut back on delivery days. People are choosing to write emails or send texts instead of write letters. The number of USPS deliveries is exponentially decreasing each year, along with the number of employees. Some say that the USPS has advantages such as providing jobs, it is cheaper than other delivery services, and it provides people who are not tech savvy a way to deliver packages as well as letters.

There are many post offices all over the United States letting rural areas like the Ochopee Post Office in Florida deliver mail to people (Doc G). Expanding on locations all over the world will let some third world countries communicate conveniently. When one gets mail in one’s mailbox, one tends to keep the mail for sentiment value, rather than an email you get online. If one were to ask to pull up the mail, it would be easier to get than email. Someone in the future can pull it up and read it to understand ways the life and for sentimental value (Doc

We have to continually keep in contact with our customer. Raising awareness and educate them on potential

The last way the writer persuades the audience to make the commercial effective is through logical reasoning and well-thought-out situations. The writer did not exaggerate advertising. However, the writer used a logical situation that would keep the audience’s attention and allow them to see the product multiple times within the commercial. For example, if the writer of the commercial stood in a room and said buy our Chevy truck there would not be many people interested in the product. However, the writer used a logical situation, a dog and a young boy, to interest the audience and keep them guessing what the commercial is about.

5.1. Describe the types of mail services used in business organisations • Post Office Services – The post office service such as Royal Mail will often deliver and collection an organisations post, saving time and effort from staff having to take this to a collection point. Usually, this will be collected if the organisation has its own franking machine to prepare all out-going mail with the correct postage paid on it. • Couriers – These are used for more bulky packages, which are required in urgent matters but is often more expense than using Royal Mail services for example. • Overseas

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

“...89 percent of consumers say in polls that they’d prefer not to use direct marketing mail…” (Source E). The poll, provided by an online article, provides an insight on the consumer’s preferences in mailing. If the consumers do not prefer direct marketing mail, then USPS can use their email services to market instead. Businesses can spend a smaller amount of money to market on the internet and help the

Many USPS mailboxes are located at USPS post office locations, but those typically intended to serve out of working hours are placed at busy locations and are recognizable by the standard blue color and the eagle emblem. Automated USPS mailboxes are called self-service kiosks. Self-service kiosks act like postal vending machines for buying stamps, weighing packages and printing labels for ground, priority and international mail delivery. Depending on the purpose, USPS mailboxes can be found under multiple names, such as collection boxes, cluster boxes, deposit boxes, receiving boxes, hubs and depots, and USPS drop boxes.

When this is applied to a commercial, it gives viewers positive ideas and

For example the words, “More”, “Doctors”, and “Camels” are not only in a large font size and all caps, but the first letter of each word is in red. This draws the reader to those words, allowing the reader to begin to associate doctors with Camels signature cigarettes. Which, in turn, gets people to trust Camels similarly to how they would trust doctors. At the top left of the advertisement the author uses ethos to describe the type of person who smokes Camel products. “The doctor is a scientist, a diplomat, and a friendly sympathetic human being all in one…”

We just happen to make great computers. Want to buy one” (Sinek). After he changes the original statement, the contrast between the two versions causes the audience to feel how unpersuasive the statement without a why is because it’s shallow and unappealing, and how persuasive the statement with a why is because it’s makes the audience feel like they are apart of the future. This effect helps prove Simon’s point by showing that without a why, an advertisement becomes unpersuasive. Also, this shows us that the intended audience for this talk was educated adults, because with more complex ideas and terminology a young or uneducated audience would not be able to grasp what the speaker was trying to convey.

If this question was raised twenty, even twenty-five years ago, the obvious answer would be no, as using the postal service was one of the best forms of communication. However, in this age surrounded by bigger and better forms of communication than the postal service, would we still need a rule like the postal rule? This brings several questions such as: would it be better if we didn’t have the postal rule? What would change if we rid of the postal rule? What wouldn’t change?

According to George Gopen and Gudith Swan, the science of scientific writing “It doesn’t matter how pleased another might be to have covered all the right data into sentences and paragraphs: it matters only whether a large majority of the reading audience accurately precise what the author had intend. So the technique of writing in advertising is one of the most components of successful advertising. Clarity, brevity, simplicity, all these words are important elements during the device of a sentence. Clarity is important and try to avoid jargon. The writer tries to define the unfamiliar, if you define the term in its first occurrence, and put abbreviation in parentheses

Online Marketing Internet and powerful mobile technologies have rapidly increased company efforts to market their products and services and build customer relationships via websites, social media, e-commerce, mobile apps, online promotions etc. These are very powerful tools, especially to reach the younger generations of tech savvy

Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”