Super Bowl 52: A Sociological Analysis

In nearly five months America will once again support one of the nations most anticipated sporting events of the year. According to Riccobono 2015, an estimated 11.4 million televised viewers watched the Super Bowl 2015 while another 70,288 spectators sat in the seats of the University of Phoenix Stadium in Glendale, Arizona (Riccobono, 2015). The total estimated costs of this production was $455 million in which is largely funded by taxpayers in estimate of 67 percent (Gray, 2015). According to Sporting Charts 2015, the attendance records for the preceding two-year Super Bowls were 71,024 people in 2013 followed by 82,529 spectators in 2014. From these figures noted above it is evident to see the potential for the large economic impact this

For many years, companies have utilized advertising as a useful tool to promote their brands, convey a message, or sell their products. In today’s world, advertisements can be seen almost everywhere from enormous billboards along highways to a diminutive ads on a phone. But not all advertisements are successful. To convey a message, advertisements must contain rhetorical devices such as pathos, logos, and ethos. A good example of how rhetorical devices are used to persuade an audience is the Edward Jones “Nine Days” commercial.

It was 1925, New York City, The Big Apple, a couple years before the Great Depression. The city was bustling with industry. Men, woman, and children were working all day, trying to survive the harsh city life. With the spare money they earned, they went to see short films at the movie theater and went to see sporting events like polo and baseball.

As the Super Bowl festivities continue to grow, slowly but surely many of San Francisco’s homeless people are being kicked out of their spots and are being gathered into shelters. In the article published by Alison Vekshin, “San Francisco nudges homeless away from Super Bowl fan village,” she expresses how the media does not want San Francisco to be viewed with poverty so they are kicking out the poor people to make room for activities and media signs that are associated with the Super Bowl. People are focusing too much on what makes them look good, but in reality when people hear about these unbelievable stories they think of them in a wrong way and it makes them look unpropitious. It is very obvious that people only want to see a

The football that we know today started in 1922 when the American Professional Football Association change its name to the National Football League. The team with the best regular season record was the champion. in 1960 a second national football league was started to compete with the NFL. Eventually it ended up the being two conferences to make up the NFL, the American Football Conference and the National Football Conference. The two implemented a system of playoff games and the champions of the two conferences went head to head in a game called the Superbowl.

Functionalism and The Bee Movie Amari Wilburn-Jones Introduction to Sociology February 16,2018 In the field of Sociology sociologist often view society from three major theoretical perspectives: symbolic interactionism, functional analysis, and conflict theory. Each theories/perspective is a way to view how parts of the world fit together and work. In this paper I will be analyzing The Bee Movie from the functional analysis perspective to see how the actions of people within a society can help or hinder the society as a whole.

The environment is pledging an elitist appeal but the warm colors found in the image attract the populist group. In Jack Solomon’s “Masters of Desire the Culture of American Advertising” he explains a paradox in the American psyche. He argues that Americans simultaneously desire superiority and equality, as a result, advertisers create images that exploit those opposing conditions. He emphasizes that America is a nation of fantasizers. He sums up that advertisers create consumer hunger by working with our subconscious dreams and desires in the marketplace.

If American Football is an art, then its athletes paint with blood. This should surprise no one; the gridiron plays host to modernity’s most violent sport. In this unforgiving environment, it is all to common for former stars to flare out with career-ending injuries. As I kicked off my research on the National Football League (NFL), I intended to report on these injuries. With a premise on my mind and a paper in my sights, I headed to JumboSearch to begin my investigation.

Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

Everyone's favorite online shopping site, Amazon just aired a new commercial advertising their line of Alexa devices. This commercial was strategically designed to appeal to all audiences and persuade them to purchase an Alexa device. This advertisement uses many different rhetorical devices to appeal to an audience. These are pathos, logos, ethos, personification, repetition, colors, clarity and framing. An important part of this commercial was the use of well known celebrities to attract certain people.

Conflict Theory American society today is made up of all three of the theories. In my opinion, these theories all thrive off each other as a whole. I feel that the chain is something like this, Symbolic Interactionism, as well as Functionalism, lead into Conflict Theory. However, I feel that Conflict Theory is by far the largest component American society is made from, here is why! First I would like to touch on Symbolic Interactionism, symbols we attach value or meaning.

Rhetorical strategies including pathos, ethos, and logos are stylistic elements often used as a persuasion technique to get an audience to either buy a product or participate in something. Advertisements almost always have at least one of these three components, and Super Bowl commercials specifically are renowned for their entertaining use of these strategies. Of the many Super Bowl commercials, two stood out to me for their in-depth use of all three of these rhetorical strategies. The first commercial combines the extreme measures taken by an overprotective dad and the new Hyundai Genesis. These two seemingly unlike ideas are brought together in a collaboration that effectively use pathos, ethos, and logos to prove the audience of their product.

These tools are utilized in the commercial for persuading the viewers of its reason, creating an image of credibility surrounding its name, as well as generating an emotional response. “Aristotle’s ‘ingredients for persuasion’ – otherwise known as ‘appeals’ – are known by the names of ethos, pathos, and logos.

I didn’t think that symbolic interaction applied here because it is more of a micro analysis, and structural-functionalism is about how aspects of society are functional and work in harmony, which also does not apply to this topic. This approach is about analyzing the inequalities of aspects in the social world such as race, age, gender, religion, sexual orientation etc., and the issues that stem from them. I believe that in the realm of racial inequality, this perspective ties in with it the most due to the nature of “conflict” that is deeply embedded in its foundation. Racial inequality is an example of social conflict because of the divide that is caused between various races. In this case specifically, the divide between white America and the rest of the minority groups comprising America.

The Use of Rhetorical Devices in the “Google Home” Super Bowl Commercial Companies and other forms of media strategically use the three rhetorical appeals, ethos, pathos, and logos, to market goods and/or promote ideas. The appeals have been used for centuries are still prevalent in all types of modern day propaganda. If used correctly, ethos, pathos, and logos can be used as clever tactics to engrain information into the brains of consumers. One of the more notable ways that brands use these appeals are commercials. Google, the world’s most famous multinational technology company, used the three appeals to reach success.